Worldwide

The cosmetics industry, like no other, has been subject to globalization for quite some time. Due to the rapidly progressing polarization, markets are increasingly split into cheap mass production merchandise and high quality luxury products. However, only strong brands with a global presence can withstand the merciless competition prevalent in this industry. This is why alessandro International has continued its international expansion and focused on increasing global brand awareness over the past years.

To ensure exclusivity and the high standard of the alessandro International brand, the company has established a tightly knit network with local partner companies in more than 50 countries. The organization of these partner companies is customized to meet the needs of the individual markets and customer groups. In addition, alessandro International is also present in Switzerland, Austria, France, and Italy with its own distribution companies.

All partners are subject to the same stringent requirements: training employees and implementing the marketing strategies and training concepts of alessandro International. Internationally, product concepts by alessandro International are offered for professional users in studios and spas as well in high-end retail shops such as perfumeries. Special focus of the international work is on opening up the important Middle East markets and expanding business in the U.S. Almost all European countries have a closely knit network of qualified alessandro International distribution points and a comprehensive product range.